Pay Per Click Marketing and Bid Management

Pay Per Click (PPC) is a performance based model of marketing on the Internet. When managed properly PPC campaigns compared to other forms of Internet marketing or traditional marketing has a high ROI. PPC offers focused sales leads, virtually instant results, is cost effective and is very visible on all major search engines.

At 30 11 Marketing we have the experience and the commitment to ensure your PPC works.

Our Strategy

Overview

The basic definition of PPC is 'You pay a fee every time a browser clicks on a hyperlink that directs them to your site.' For this reason you must ensure that only browsers who are interested in your products or services click on these links.

The best PPC engines will display your hyperlink in all the major search engines when a browser searches on a related search term (keyterm).

Research

The best visitor to your site is a focused purchaser. This is a visitor who is specifically looking for your products or services. The conversion of this type of visitor from a browser to a purchaser is very high. We deliver this type of visitor by extensively researching targeted keyterms.

Examples of focused keyterms.

Imagine you sell electrical goods via your site. One of the products you sell is a 'Sony DVPNC615 5 Disc DVD Player'

Every browser searches for your products slightly differently that's why we research keyterms for your products and services to the minute detail.

Classified Adverts

The classified advert is the copy that is displayed in the results page when a browser searches on your keyterm. This advert must persuade a browser to click through to your site but also dissuade browsers who are not looking for your products or services.

Target Sales Page

In most cases a page will try to sell every product the company has to offer. This is a major turn off for most browsers because they are looking for a specific product to fulfil their need at that moment in time - If they have to search the page to locate the product they want because it is too cluttered with products they have no interest in, they will quickly hit the back button.

In a simple form when a browser visits your site their mental process is:

I want "X" - You have "X" - How much does it cost? - OK I'll buy it.

To increase the sales conversion ratio, a page must specifically focus on the product the browser is looking for.

When we increase the number of focused visitors to your site they should want to and be able to make a "purchase/enquiry."

If you were new to your site could you?

This is why we include a free basic website audit in this service.

Why do we do this?

Because you will judge our performance by the increase in your online sales/enquiries.

30-11 Marketing, 48 Keysbrook, Tattenhall Cheshire CH3 9QR
Tel.| 0845 226 9505 Email | sales@3011marketing.com