Viral Marketing

Viral marketing applies to any advertising that spreads and multiplies. It's like a grassroots campaign on the Internet - the equivalent of going door-to-door, neighbour-to-neighbour to generate interest in your product or service. Viral marketing relies on using "word of mouth" - be it by email or appropriate forums - to spread the message. It's about generating interest and creating action.

Below are what have been defined as the six basic elements to include in a viral strategy. It need not contain ALL these elements, but the more it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:

• Includes product or service giveaways
• Makes it easy to transfer the information to others
• Scales easily from small to very large
• Exploits common motivations and behaviors
• Utilizes existing communication networks
• Takes advantage of others' resources

The key is to reach the people in your target audience with an offer that's attractive enough to get them excited and inspire them to spread the news. That's viral marketing.

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